- Live product demonstrations in a mobile showroom and free training for the trade
- Truck tour will include many stopovers across Lebanon for three weeks
- Bride of Bekaa, Zahle, hosts the Blue Giant
GROHE, the leading global brand for complete bathroom solutions and kitchen fittings, is rolling out its renowned Truck Tour program in Lebanon for the first time. The GROHE truck, which arrived in Lebanon earlier in November, will tour all four corners of the country until mid-December giving trade professionals and installers rich insights on the latest technologies, trends, and GROHE product innovations.
The Truck Tour offers live experience bringing the truly innovative products to life. Furthermore, the wide array of training workshops available at the truck are a great opportunity to meet with GROHE experts face to face, find out more info about GROHE product features and benefits and to get hands-on practical installation tips.
The highlight of the tour so far, is the Zahle stop at Georges Nassr showroom, which gathered more than 500 people including trade people, installers, designers, architects, developers and local celebrities in a VIP event. The truck will remain at the Zahle showroom until the 28th of November.
The new design of our trucks offers even more space and functionality allowing a more extensive product presentation. The annual GROHE Innovation tour, dedicated to professionals, is tailored to support the needs of installers and tradespeople.
Exclusively constructed for GROHE to bring the product experience to customers across the country, the truck will visit the capital Beirut on two separate locations, from November 30th till December 2nd in Beirut City Center, and on December 3rd and 4th in KPC. A stride down south will follow, in SARA Saida from December 5th till 7th. Spinney’s Elissar will welcome the truck on December 8th and 9th followed by Spinney’s Hazmieh on the 11th. Beirut Souks will have the lion’s share hosting the truck for four days from December 13th till 16th.